BH.Loop

Owner · Flagship club

The business of the loop.

Thirty-day performance across enrollment, adherence, retest completion, retention, and PT influence.

Illustrative venue performance indicators

13%

Members enrolled

883

+102 vs prior 30d

of 2,410 active members · 36.6% penetration

5pts

Avg. protocol adherence

64%

+5 pts vs prior 30d

sessions completed vs prescribed, last 30d

7pts

Retest completion

80%

+7 pts vs prior cohort

of eligible members completed their 12-week retest

19pts

12-mo retention (enrolled)

Modeled on a matched-cohort comparison — enrolled vs. non-enrolled members at the same club and tier. Measured results require a controlled pilot.
87%

vs 68% non-enrolled

enrolled members still active at month 12

26%

PT sessions influenced

2,648

+546 vs prior 30d

PT + floor sessions booked from an app protocol, last 30d

Total revenue impact

Model · Illustrative

$384,200

last 30d · total equals PT because PT is the only monetized line — recovery included, kits pass through.

+23%

PT revenue

$384,200

last 30d · +23% · monetized

Recovery bookings

4,410

sauna + red-light · +32%

Retest kits fulfilled

705 kits

80% completion · +7 pts

Protocol mix

883 active plans

  • Metabolic protocols362 · 41%
  • Recovery protocols221 · 25%
  • Strength / return-to-train168 · 19%
  • Sleep / stress132 · 15%